Popcorn for Dinner is said to be the first of its kind in audio, as a series with all the elements of a classic sitcom.
Gen-Z narrator, Ciara Bravo provides running commentary for the familiar format, with modern storytelling.
Created by Maddy Kelly, a 26-year-old emerging writer and comedian, the series follows four young friends navigating their twenties as they make it on their own at work and University, even though none of them know what it’s supposed to look like…at all.
Maddy says: “So many shows about young people are often created by an older generation. I’ve always been obsessed with sitcoms and wanted to create a series that was true to my experience.”
The podcast is available to advertisers thanks to an exclusive partnership with DAX, the digital ad exchange created and operated by Global, the Media & Entertainment group.
DAX is the exclusive sales partner, providing advertisers in the US and the UK with sponsorship, host-read and spot ad opportunities throughout the series.
The ad sales deal was brokered by Les Hollander, CEO of DAX US, who says: “Popcorn for Dinner is a podcast that couples quality storytelling with a good dose of nostalgia and lots of laugh-out-loud moments amongst friends.
“It’s a show that has been created by Gen Z writers and producers, for a Gen Z audience – an underserved and underrepresented group in the world of podcasting.
“I think it’s going to strike a chord and create die-hard fans amongst a generation who love the classic sitcoms that resonate with their own lives and capture some of their experiences and routines.
“It’s a great opportunity for advertisers to reach young audiences so I’m pleased to have partnered with Clamor and Kelly&Kelly to make it available on our digital ad exchange, DAX.”
“It’s exciting to make a show that is truly different from other comedy podcasts,” says Chris Kelly, Kelly&Kelly’s Creative Director. “Along with Clamor, we’re really proud to have created an innovative format that redefines what’s possible in comedy audio.”
Popcorn for Dinner launches today, 7 March on Global Player and all podcast are platforms. New episodes will be released every Tuesday for nine weeks.
