Audible and Moonbug Entertainment are collaborating to release two original family listening podcasts.
The two series, Little Baby Bum: Time to Dream and Lellobee City Farm: Grandma Mei’s Fantastic Folktales, based on Moonbug’s hit shows, will blend podcasts and audiobooks to engage parents with young children to help them grow and learn.
Little Baby Bum: Time to Dream, which has a focus on sleep and mindfulness, launched on Audible last week. It’s a calming collection of gentle ‘audio guided journeys’ into the nursery rhyme-inspired land of dream time, with episodes featuring a short story followed by a relaxing soundscape.
Each 20-25-minute episode has been created for listeners as young as age one and up with the support of Emily Faulkner, Sleep Consultant at sleepjoy.co.uk.
Releasing on 8 June, Lellobee City Farm: Grandma Mei’s Fantastic Folktales is tailored for family listening with children from age three and up.
The series is a storytelling experience that showcases the beauty of the natural world and cultures from across the globe. It’s been created with the support of Educational and Cultural Consultant, Dr. Natascha Crandall.
The collaboration marks the first venture into dedicated audio experiences for the Little Baby Bum and Lellobee City Farm brands from Moonbug. Adding to the 200 million audio streams that Moonbug already does monthly, the Audible collaboration signals a continued expansion for Moonbug into music, podcasts, and audiobooks.
Aurelie de Troyer, Head of Content UK and Canada at Audible said: “We’re delighted to be collaborating with Moonbug on two wonderfully immersive and engaging family listening podcasts.
“We’re always looking ahead to what our customer’s need next and this unique listening experience is the perfect answer for the Audible listener looking to share their love of audio entertainment with their young ones.”
Jon Benoy, Managing Director, Operations & Music at Moonbug Entertainment said: “As Moonbug launches its spoken word strategy, it’s incredibly exciting to begin our global collaboration with Audible.
“With Moonbug being the home of children’s preschool audio, we know how helpful a pre-bedtime wind down is for families and believe that Little Baby Bum: Time to Dream will be an important part of that routine.
“With Lellobee City Farm: Grandma Mei’s Fantastic Folktales, we want to entertain and inspire, as these stories spark kids’ imaginations and encourage their curiosity and wonder about the world.”
