Amaze Media Labs has taken Trailergram out of beta and relaunched its AI-powered audience growth platform with a new name and new features at audiencelift.com
audiencelift allows podcasters to promote an audio trailer for their show on Amaze Media Lab’s premium publisher network, serving impressions and trailer plays with contextually relevant articles, matching the podcaster’s content to their ideal listener.
Engaged listeners can then subscribe to receive push notifications alerting them of new episodes when they are released, downloading podcast episodes directly from the creator’s RSS feed.
Travis Albritton, Head of Marketing at Amaze Media Labs said: “Ten years after Serial thrust podcasting into the mainstream, creators and publishers are still struggling to consistently drive audience growth and improve discoverability for their content.
“After thorough beta testing alongside many of podcasting’s biggest networks, publishers and creators since its debut last August at Podcast Movement, we’re excited to bring our Trailergram product out of beta and officially launch it as the first promotion tool on our new audiencelift platform.”
Amaze Founder Robert Tuchman added: “We have been consistently blown away by the results creators and publishers have been reporting after using audiencelift.
“Podcasters are seeing IAB-compliant downloads for anywhere between $0.05 and $0.15, and we fully expect those numbers to continue improving as we begin rolling out future improvements and enhancements in the next few months.”
Amaze Media Labs will be showcasing audiencelift at Podcast Movement Evolutions in Los Angeles, CA on 27, 28 and 29 March.
