Wondery and Amazon Music have entered their first European podcast distribution and ad-sales rep deal.
The deal, with RedHanded hosts Suruthi Bala and Hannah Maguire, will see episodes of the multi award-winning true crime podcast publish one week early and ad-free on Amazon Music and Wondery+ starting on 6 April. It will continue to be available on all podcast services after the one-week exclusivity window.
Also, the agreement sees weekly episodes of ShortHand, the special bonus content from the team behind RedHanded, publish exclusively only on Amazon Music and Wondery+ from today, 4 April.
Since its launch in 2017, RedHanded has brought something new to the true crime genre with a blend of mysterious murders and laugh-out-loud moments, underpinned by meticulous research, laced with societal scrutiny and delivered with a British cultural flavour. It has explored numerous cases, ranging from Jeffrey Epstein to Josef Mengele, since launching in 2017.
James Cator, Head of Commerical, Europe at Wondery said: “Suruthi Bala and Hannah Maguire’s unique storytelling skills, razor-sharp wit and audio alchemy has generated a huge and devoted following of hyper-engaged and highly enthusiastic fans across the globe.
“With the combination of an engaged fanbase, premium storytelling, and our innovative advertising products, we’ll deliver unique and impactful results for UK ad customers. With RedHanded joining the Amazon Music/Wondery podcast network, it expands the breadth and range of our podcast offerings for global listeners, as well as further audio ad-sales solutions in the UK.”
RedHanded hosts Suruthi Bala and Hannah Maguire say: “We’ve finally found a partner that’s as ambitious about our growth and world podcast domination potential, as we are!
“Having started as a totally self-taught, bedroom, indie podcast – we are so excited to have the opportunity to work with the podcasting powerhouse that is Wondery!
“To be the first European business to collaborate with Wondery and Amazon Music is an incredible opportunity for us at RedHanded to show the world the podcasting talent bubbling away this side of the pond!”
Marshall Lewy, Chief Content Officer, Wondery, commented: “By collaborating with Suritha and Hannah on RedHanded, we get to work with some of the best podcast talent in the UK who are also able to cross international boundaries with their content.
“We’ve been fans of RedHanded for a long time because their show is both entertaining and accessible thanks to their unique style and pin-sharp political lens. We look forward to working with this talented duo to reach even greater heights together.”