British ethical pioneer coffee brand Cafédirect has launched the second season of its podcast Building Better Business.
Produced by Distorted, the podcast features conversations with global thought leaders and professionals to find out what businesses are doing to protect our future and what more can be done.
Following the success of the first series, the second will again be hosted by Cafédirect’s CEO John Steel. The nine weekly episodes will look at businesses’ efforts in tackling sustainability issues including deforestation, carbon reduction, plastic and big agriculture. A panel of guests will provide challenge and insight from differing perspectives.
Among guests appearing in series two are Jane Aldridge (Managing Director of Coffee, Nestle UK & Ireland), Dorothy Shaver (Global Food Sustainability Director, Unilever) and Lucy Reynolds (VP Communications and CSR, Boots PLC).
The podcast responds to Cafédirect’s recent survey of 300 people, which discovered that 96% of people think that businesses should be responsible for their environmental impact and 92% view companies as entirely or largely responsible for the welfare of people who produce their products.
It also found that corporate greenwashing made it difficult for people to understand key sustainability issues and identify genuinely ethical and sustainable products.
To address this, the podcast aims to inform and inspire its listeners through a better understanding of the issues at stake.
John Steel says: “We all want a healthier planet and fairer future to look forward to. This podcast explores how business can have a huge impact – and how, as informed customers, we can encourage better practice.”
The Building Better Business podcast is available every Wednesday from today, on all podcast platforms.
