Crowd Network launches new branded content division

Following continued growth, Crowd Network has launched a branded content division, Crowd Branded. 

Organisations who want to create their own podcast will be able tap into Crowd’s expertise, utilising its talent team all the way through the project from idea generation to production, distribution, and promotion.

In the last two-and-a-half years Crowd has launched chart-topping shows including personality-led podcasts and is now delivering 1.5 million downloads each month.  

Having established itself as a leading podcast maker across personality-led, hit investigative and sports podcasts, with a proven track record for growing its shows, Crowd Network is aiming to diversify its offer through the launch of Crowd Branded. 

Mike Carr, CEO at Crowd Network, commented: “Since we launched Crowd back in 2020, we’ve seen real appetite for brand-developed podcasts.

“At first, we wanted to establish our own original shows, and over the past few years many of these have gone on to become some of the UK’s most successful podcasts. They’ve built real communities around them, and we’ve been able to explore new formats to bring them to listeners, through live shows and events.

“The time felt right to start bringing this experience and expertise to a branded podcast venture, and work with organisations nationally to help them create podcast outputs that really resonate with the audiences they’re trying to reach.

“We’re there for every element, from scripting, recording and editing to social media, artwork, launch strategy and hosting. 

“It’s never been more competitive to market to consumers. At the same time, podcasts are still relatively unexplored as part of branding and marketing strategies, despite being one of the most engaged-with mediums.

“Podcasts have a power to entertain, inspire and engage, and organisations can tap into this through authentic quality shows that reflect their brand essence, giving listeners something they love to listen to and come back to each week. That’s what we’re offering through Crowd Branded: the ability to create a podcast that excites listeners and makes them feel like part of a true community.”

Tom Fordyce, Creative Director at Crowd Network, added: “We know how to make hit podcasts. We love pulling together the ideas, people and resources to make a show special, and we’re now looking forward to sharing this expertise with key commercial partners through Crowd Branded.”