New strategy division launched by podcast agency Listen

Labs is a new division launched by Listen providing broadcasters, brands, agencies and creators with exclusive insights from its podcast team.

Services range from editorial content development, to marketing, amplification and commercial strategy. Clients to date include Netflix, The Telegraph, Patricia Bright and Edith Bowman.

Josh Adley, Managing Director at Listen: “Labs is something that has evolved organically over the past 9 months. Launching a podcast in 2024 is a totally different prospect from 18 months ago.

“Having launched hundreds of shows we have continually refined our approach across editorial and marketing. No two shows should be approached in the same way and through Labs we’re championing that.

“It has quickly become clear that in such a competitive landscape, there is a huge demand for strategic guidance, and the results from our team’s work for the likes of Netflix and The Telegraph speaks for itself.”

Netflix’s Global Podcast Lead, Rae Votta added: “Listen was an amazing partner to help us launch a new series from concept through a pilot period.

“As we’re a small team, their outside input was invaluable as thought leaders in the audio world. They went above and beyond to help us think both long and short term about our launch and how to make the most out of the new podcast within our ecosystem.”

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