Nielsen has hired advertising industry veteran Peter Naylor as its first Chief Client Officer.
The appointment comes as the company moves to strengthen relationships with advertisers and publishers across traditional and digital platforms.
Naylor will work closely with Nielsen’s clients to ensure their needs are met while collaborating with the company’s sales, product and research teams to help partners grow their businesses. He will report directly to Nielsen CEO Karthik Rao.
Karthik Rao said: “The key to Nielsen’s continued success is working closely with our clients to build the best marketing intelligence platform in the world.
“Peter is the perfect person to help that mission, building on Nielsen’s momentum of Big Data + Panel measurement, live streaming innovation and our AI transformation.”
Naylor added: “Nielsen’s partners represent the very best of advertising and media. I am thrilled to be in a position to support them and the markets we serve during this dynamic time in media.”
A seasoned advertising leader, Naylor was previously Netflix’s first-ever VP of Global Advertising Sales, where he built its ad sales and creative services teams.
He also led sales for the Americas at Snap Inc., increasing revenue by 50 percent, and earlier worked as SVP of Advertising Sales at Hulu, helping to establish today’s ad-supported streaming models.
