Steady, the membership platform which helps creators make a living from their work, is partnering with Spotify for a new feature that allows creators to publish members-only content directly on Spotify, allowing for a smoother and easier listening experience.
Launching a membership programme for a podcast has previously been a tricky process, as paywalls for audio are not integrated into the major audio platforms, unlike the paywalls on the web for written content. This means listeners often need to leave their podcast app to listen to exclusive members-only content or subscribe to an extra RSS feed.
Through the new Spotify Open Access feature, Steady’s publishers can now make subscription content available directly on Spotify to their members only.
To access members-only episodes in Spotify, listeners will be directed to an in-app browser page to provide their Steady log-in or create an account. The listener experience for members-only audio will be much more seamless — no need to leave the Spotify app to access your favourite exclusive episodes.
Creators can continue to offer exclusive podcasts on an RSS feed, too, if they choose.
Steady CEO Tina Dingel says: “Our new partnership with Spotify will help creators using Steady to reach larger audiences and share content with their communities easily.
“One of the main challenges facing podcasters to date has been the difficulty in monetising content, often relying on sponsorships and ad income.
“Making it possible to host members-only episodes on Spotify will help to solidify the shift towards paying creators for their content, meaning podcasters can focus on producing high-quality content for their listeners.”
Spotify Head of Studios GSA and Acting Head of Studios UK/IE Saruul Krause-Jentsch adds: “Spotify Open Access is a first-of-its-kind offering in the audio industry, broadening distribution for creators who offer paid content.
“The system enables creators with existing paid content businesses to activate their customers on Spotify, and it allows Spotify users to unlock and listen to content they subscribe to on other platforms. We look forward to supporting creators growing their audiences through Spotify while retaining full insights into their community.”
Steady is the simple membership system by creators, for creators, run by a small team based in Berlin helping hundreds of podcasters, journalists, artists, and creators get financial support from their fans.
