Video based learning courses tested by Spotify in UK

Spotify has partnered with BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific to test video-based learning courses in the UK.

These courses cover a variety of topics categorised into four main themes: make music, get creative, learn business, and healthy living.

The test is to explore a potential opportunity for educational creators to reach a new audience who can access their video content, to create more engaged Spotify users while expanding the company’s catalogue. About half of Spotify Premium subscribers have engaged in education or self-help-themed podcasts. 

Babar Zafar, VP Product Development at Spotify said: “Testing video courses in the U.K. allows us to explore an exciting opportunity to better serve the needs of our users who have an active interest in learning.

“Many of our users engage with podcasts and audiobooks on a daily basis for their learning needs, and we believe this highly engaged community will be interested in accessing and purchasing quality content from video course creators.

“At Spotify, we’re constantly striving to create new offerings for our creators and users and having built best-in-class personalized music and podcast offerings, we look forward to exploring the potential of video-based learning on Spotify.”

For this test, U.K. Free users and Premium subscribers will be able to trial at least two lessons per course for free before making the decision to purchase additional lessons, which they can do on a dedicated web page.