Why people listen: Motivations and outcomes of podcast listening
Research from the Queensland University of Technology has found that people who listen to podcasts are on average more open, intellectually curious, and less neurotic than those who don’t.
More than 300 participants were questioned on their podcast listening habits and compared them to their personality traits and reasons for listening.
Those who took part were from a range of countries were asked to complete an online questionnaire.
As predicted, we found that people who were higher in openness to experience, interest type epistemic curiosity, and need for cognition were more likely to have listened to a podcast.
This indicates that those who listen to podcasts have stronger informational needs.
These findings are consistent with past research which found that openness, curiosity, or need for cognition was associated with use of other new technologies and using online platforms for informational purposes.Plos.org