Acast has launched a new advertising campaign to mark International Podcast Day (30 September), featuring its popular creators celebrating the shows that have defined their podcasting careers.
The “Made of Podcasts” campaign features messages from some of Acast’s most well-known podcasters around the world, dynamically-inserted across its catalogue of more than 30,000 shows.
Acast’s network of shows receive more than 300 million listens globally every month, and this campaign celebrates the creators who make that possible — as well as encouraging listeners to try shows they might not have heard before. The audio ads will be accompanied by “Made of Podcasts” messages shared across Acast’s social media channels.
Listeners will hear from the creators of popular podcasts in the UK, US, Australia, New Zealand, Canada, and around Europe, who’ll reveal the podcast that introduced them to podcasting in the first place, the show they always recommend to others, and the podcast they love that people often haven’t heard of.
Podcasts taking part in the campaign include The Worst Idea Of All Time, The Young Turks, Creepy, TransLash, Distraction Pieces Podcast, and many more.
Acast’s VP Marketing Communications & Brand, Lizzy Pollott, said: “We’re proud that Acast is home to podcasts of all shapes and sizes, all around the world. We wanted to take a moment to celebrate them and their work — and what better time than International Podcast Day?
“The thing I love most about working in podcasting is that it’s such a unique, supportive, and empowering place for people who want to create. Our Made of Podcasts campaign spotlights that sense of community, while bringing listeners recommendations and stories from some of our most-loved creators.”
