CEO of Matchroom Sport and long-term Anthony Joshua promoter Eddie Hearn will guest on a special That Peter Crouch Podcast.
It will include a cameo from AJ too, as the world’s biggest sports streaming service DAZN taps Acast to help promote Anthony Joshua’s first fight being broadcast exclusively on its platform on 1 April.
Produced by Acast Creative, the branded episode will look ahead to the fight and with soundbites and insights included. The campaign also includes a 30” spot voiced by AJ to promote the fight – his first not on a pay-per-view platform in seven years.
Alfie Sharman, VP of Marketing for DAZN said: “It’s a real moment for us, as AJ makes his debut on DAZN on April 1. We know that Crouchy and his audience are huge fans of boxing, so this is the perfect way to get them ready for what’s going to be a big weekend.”
Emma Foord-Williams, Key Account Director for Acast added: “This is the first time DAZN will be using branded content in podcasting to attract viewers, and I’m confident there’s no better fit. Branded episodes allow listeners to become truly immersed in a campaign, and the combination of Eddie and Crouchy has the potential to be very entertaining and a great preview for the fight.”
The DAZN episode of That Peter Crouch Podcast is out tomorrow, Thursday 30 March, availablewherever you get your podcasts.
