Video creators can now use Spotify’s streams objective tool to launch promotional campaigns for their video content, using Spotify Ads Manager.
The streaming platform has seen a substantial increase in video consumption, with more than 250 million users having streamed a video podcast.
Following the launch of the podcast streams objective tool on Spotify Ads Manager, podcasters have seen success with these campaigns, generating an increase in streams of +11% and an increase in listeners of +13% according to Spotify’s own research.
Dr NoSleep, host of Scary Horror Stories by Dr NoSleep said: “As a creator, finding success on Spotify is critical. This is why we’ve leaned into Spotify’s streams objective tool on Spotify Ads Manager over the past few months.
“This objective feature has not only enabled us to meaningfully grow our podcast, but it’s also provided us with unprecedented insight on our return on investment, allowing us to clearly see how our ad spend is driving results on Spotify with key metrics like streams and new listeners.
“We’re excited to continue partnering with Spotify on this powerful tool.”
Chloe Wix, Global Head of Product and Commercial Growth at Spotify said: “At Spotify, we’re committed to connecting fans with the artists and creators that they love.
“That’s why we initially launched podcast streams objective on Spotify Ads Manager earlier this year. I’m thrilled to share that after podcast creators have seen such strong results leveraging this tool to reach new listeners and grow their audiences, we’re now expanding this tool for video creators.”
You can find out more about streams objective here.
