Predictive analytics platform, Flightpath has launched a new predictive video suite designed to forecast and analyse YouTube content performance.
The release, which will launch tomorrow at The Podcast Show London, marks a significant expansion of the platform’s predictive analytics capabilities into video.
The upgraded suite provides real-time insights tailored to each user’s video ecosystem, using behavioural data and virality signals to estimate reach, engagement, and longevity.
It aims to help creators and publishers better understand why a video performs well – not just how much it performs.
“The hybrid future of podcasting is already here; creators are building audiences across both RSS and YouTube,” said Flightpath CEO Sean Howard. “We’ve developed tools that bring order to the chaos, helping publishers and advertisers make smarter, faster decisions that scale.”
Key features in the new suite include:
- Kindred Neighbourhood Mapping, which helps identify partnership opportunities and track performance trends
- YouTube View Prediction and Guest Impact, to measure the effect of guests on engagement and discover emerging personalities
- A Show Launch Scenario Planner, allowing users to project outcomes based on similar content and guest data
With more creators using video-first podcasting and simulcasting, Flightpath’s new suite supports the shift by combining audio and video predictive intelligence.
“This isn’t just about forecasting views, it’s about revealing opportunity,” said Laurie Belleau, Chief Revenue Officer at Flightpath.
Flightpath’s tools are aimed at giving publishers more confidence in programming and ad sales decisions in a rapidly changing content environment.
