NOVA Entertainment has partnered with FlightStory, the media company behind The Diary of a CEO podcast.
Steven Bartlett’s, FlightStory has chosen NOVA as its exclusive Australian brand partner, meaning all podcasts and presenters within its portfolio are now available to local advertisers through NOVA.
The Diary of a CEO has over one billion streams and 60 million monthly listens globally, with guests including Michelle Obama, Simon Cowell, Trevor Noah and Jimmy Fallon, and is known for its long-form, unfiltered conversations.
In addition to The Diary of a CEO, FlightStory’s portfolio includes Davina McCall, relationship expert Paul C. Brunson and human performance scientist Dr. Kristen Holmes, all available to Australian advertisers through NOVA, following a rigorous pitch process to select a regional partner.
Steven Bartlett said NOVA was chosen because both companies are deeply aligned in independence, creative innovation, and belief in partnership for shared growth, adding: “We’ve chosen NOVA Entertainment as our exclusive representation in the Australian market because we feel deeply aligned.
“We share a commitment to independent ownership, creative innovation, a collaborative mindset, and the belief that this partnership will make one plus one equal three.
“Over the next few decades, we’re building one of the most important media companies in the world. To go far, we know we must go together with strategic partners like NOVA, who share our belief in the power of podcasting.
“This partnership creates an unparalleled opportunity for brands to deliver positive influence at scale – unlike anything that currently exists in the Australian market.”
Christiana Brenton, Chief Revenue Officer at FlightStory, said NOVA’s pitch stood out in every way, anchored in creative bravery, innovation and a deep empathy for advertisers, adding: “Their shared values of independence, 1% mindset and pursuit of excellence align seamlessly with our values at FlightStory.
“We’re especially excited to test a new model of strategic distribution, with our titles promoted across NOVA’s owned, earned, and paid ecosystem, maximising impact for both our audiences and Australian advertising partners.”
Kate Murphy, NOVA Entertainment’s National Commercial Strategy Director, CREATE, said the partnership exemplifies the very best of what NOVA can unlock for advertisers, adding: “Steven is undoubtedly one of the most discerning brand builders in the world. For that to be the calibre of partner we can attract is testament to the talent, creativity and ambition in our business.
“I’m very proud that we will bring this incredible commercial opportunity to the Australian marketplace.”
NOVA Entertainment’s CEO Peter Charlton described it as a huge win for the business, saying the partnership reflects how podcasting is evolving in Australia across content, distribution, and meaningful brand collaborations.
