Radiocentre has launched a new six-part podcast series to give a deeper understanding of the power of radio and audio advertising.
Advertising Amplified, is hosted by media journalist Omar Oakes and produced by specialist audio agency Trisonic.
The show extends Radiocentre’s campaign of the same name, highlighting the value of radio and audio advertising in an increasingly fragmented media environment.
Each episode promises conversations with leading figures from across the industry, offering practical insights to help understand audio’s role in shaping campaigns.
The first episode focuses on the scale and influence of commercial audio in the UK. Radio currently reaches 76 per cent of UK adults each week, with commercial broadcasters accounting for 90 per cent of listening hours.
Oakes is joined by Radiocentre CEO Matt Payton, Faye Trinquart from Global’s DAX Audio, and Tom Coare, Head of Audio at OMD UK, to discuss how audio is evolving. Topics include the integration of broadcast and digital, the demands of advertisers for effectiveness data, and the ability of audio to deliver measurable results.
Future episodes will explore themes such as the emotional power of music in campaigns and how artificial intelligence is influencing both creative production and media planning.
Lucy Barrett, Client Director at Radiocentre, said: “This podcast series reinforces the core message of our Advertising Amplified campaign, encouraging brands to invest more of their media budget into audio to drive even better results.
“With concise, easy-to-digest episodes, it’s a rich resource for anyone seeking to understand the medium’s powerful role in driving marketing success and boosting advertising impact.”
The first episode of Advertising Amplified is available now.
