AMA has launched Location AI, an AI-powered platform designed to deliver highly personalised and context-aware audio advertising at scale.
The global creative technology company, known for its work in dynamic digital audio campaigns, says the new tool unifies its existing capabilities into one enterprise-grade stack for advertisers worldwide.
The announcement comes as digital audio continues to grow in popularity and investment. Research predicts more than two billion dollars will be spent on U.S. digital programmatic audio this year, with Gen Z leading the rise in streaming and podcast listening.
As budgets move from traditional broadcast radio to targeted digital formats, AMA is positioning Location AI as a way to optimise every impression with intelligent, real-time creative.
Unlike static ads, Location AI adapts instantly to the listener’s circumstances. Its decisioning engine draws on data such as location, weather, time of day, device type, and behavioural patterns to shape messaging.
Whether someone is stuck in rush-hour rain or relaxing at home on a weekend, the ad content can change to match that moment.
Paul Kelly, CEO of AMA, said: “Location AI brings together everything we’ve pioneered in dynamic audio and puts it into one powerful stack. It’s purpose-built for enterprise advertisers who want to move beyond generic messaging and finally unlock the full creative potential of programmatic audio.”
The platform includes four creative modules: Local IQ, which inserts local references into national campaigns; Promo-Logic, which generates promotional variants from one asset; Moment-Match, which adapts creative to real-time triggers; and ListenerSync, which aligns content with audience segments. Together, they allow brands to create thousands of personalised versions from a single ad.
Current AMA partners include Google, Walmart, Target, Uber, McDonald’s and Amazon, with integrations already in place across Spotify, Pandora, Acast and iHeart.
Location AI is now available globally to advertisers aiming to scale personalisation and improve audio campaign performance. Find out more at amillionads.com.
