Goalhanger today launches a bold new brand identity and the tagline “For the Curious”.
The move marks the company’s evolution from a podcast-led company into a multi-platform media business built for the way audiences engage with stories today.
The rebrand builds on Sam Oakley’s digital transformation strategy, which has repositioned Goalhanger as a social-first, platform-agnostic operation that reaches listeners and viewers across YouTube, TikTok, Spotify and emerging channels.
This follows the release of the company’s Winning the Attention Recession white paper, which found that seventy four per cent of listeners started with one show and then discovered others, over half identified new programmes simply because they carried the Goalhanger name, and eighty five per cent recognised a shared tone and quality across the network.
Developed with OTTO Studio and led by CMO Stephen Mai and Art Director Alister Dixson, the new visual system is centred on a “GH” wordmark supported by idents featuring trusted presenters including Gary Lineker, Hannah Fry, Alastair Campbell, Rory Stewart, Alan Shearer and Micah Richards.
The design leans into classic editorial typography and warm visual cues rather than the minimalism seen across many digital-first brands.
“We wanted to stand out in a sea of digital media brands that look the same, while nodding to Goalhanger’s editorial roots,” said Stephen Mai. “It’s a design language that feels as thoughtful as our stories, confident, crafted, and built to last.”
“We didn’t just redesign a logo; we built a system designed for scale,” Mai added. “We’ve built a brand that audiences recognise instantly, and that advertisers can buy into with confidence.”
Goalhanger now reaches more than seventy million monthly full-episode streams and one hundred and fifty million monthly video views, with an average listen time of forty minutes per episode.
Co-founders Tony Pastor and Jack Davenport say half of the audience now watch rather than listen, a shift the new identity reflects as the company strengthens its offer for advertisers seeking highly attentive and diverse audiences.
The rebrand coincides with expansion across the Rest Is universe, including The Rest Is Science with Hannah Fry and Michael Stevens, a Beatles-themed Rest Is History collaboration with Conan O’Brien, a refreshed look for flagship series, and a forthcoming Rest Is History special featuring Disney CEO Bob Iger.
