Bauer Media Audio is expanding audioXi across Europe through a major new partnership with Audiomob.
This introduces non-intrusive in-app audio advertising to eight markets and adds a fast-growing format to its digital audio marketplace.
audioXi connects advertisers with premium digital radio, podcast and streaming inventory, and this integration with Audiomob extends that reach into mobile gaming for the first time across Ireland, the UK, Portugal, Denmark, Norway, Finland, Slovakia and Poland.
Audiomob’s patented in-app audio technology enables brands to speak to players in a brand-safe and uninterrupted environment, with ads delivered only when a device’s sound is switched on and verified by third-party measurement partners.
Audiomob’s approach is designed to protect the gaming experience by allowing audio messages to play naturally during gameplay without pausing or interrupting the session.
Advertisers can also add a clickable banner to encourage measurable interaction while keeping the audio message central to the experience.
By bringing Audiomob’s technology into audioXi, Bauer Media Audio strengthens its in-app audio capabilities and opens new planning options for advertisers seeking high-attention moments in mobile environments.
The move also supports audioXi’s mission to broaden digital audio opportunities across multiple platforms and categories.
“This partnership represents a major step forward for audioXi and Bauer Media Audio,” said Alex Faust, Director of Advertising Innovation at Bauer Media Audio. “In-app audio gives brands a new way to connect with audiences during moments of deep focus and positive emotion without interrupting their experience. By expanding this across our audioXi markets, we’re unlocking meaningful new opportunities for scale and engagement.”
Christian Facey, Co-Founder and CEO at Audiomob, said: “We are excited to bring our non-intrusive in-app audio technology to audioXi’s growing ecosystem.
“This partnership strengthens Audiomob’s leadership in high-attention mobile environments and gives advertisers across Europe a new, scalable way to reach engaged audiences.
“Bauer Media Audio shares our focus on innovation and performance, and together we are expanding what is possible in digital audio.”
