LiveOne has renewed its long-running audio advertising partnership with Global-owned digital advertising platform DAX US.
This extends an exclusive relationship that first began in 2015 and reinforces both companies’ commitment to growth in the programmatic audio market.
The renewed agreement expands DAX’s remit to include selling new in-car audio advertising opportunities in the United States, reflecting the continued rise in connected vehicles and the increasing amount of audio streaming taking place while people are driving.
With more listeners consuming music and spoken-word content in cars, the deal is designed to help advertisers reach audiences during some of the most attentive and high-impact moments of the day, particularly during commutes and longer journeys.
LiveOne, which describes itself as a creator-first music, entertainment and technology platform, said the extended partnership will support its strategy to maximise advertising opportunities while continuing to serve its music-focused audience.
Bradley Konkol, Head of Product and Engineering at LiveOne, said DAX US has played a key role in helping the company unlock the value of its advertising inventory, adding that both businesses are focused on building further momentum together.
He said LiveOne expects to see considerable growth in the programmatic audio market next year, revealing that the company is projecting a thirty percent year-on-year increase in programmatic audio advertising revenue in 2026.
From DAX’s perspective, the renewed contract strengthens its position in the US audio advertising space, while also allowing the business to introduce new formats and solutions tied to the rapid growth of in-car listening.
Brian Conlan, President of DAX United States said: “I’m thrilled to continue our longstanding exclusive partnership with LiveOne, a pioneer in the personalised streaming music space.
“This renewed and expanded collaboration allows us to keep delivering innovative advertising solutions that connect brands with passionate and highly engaged audiences.
“With LiveOne’s huge user base, advertisers can reach target customers who are eager to connect with brands that complement their lifestyle.”
