Sport Social has partnered with Bauer Media’s digital audio exchange audioXi, expand access to sport-focused podcast audiences across major events and platforms.
The collaboration allows audioXi to strengthen the scale and depth of its audio offering by including Sport Social’s extensive portfolio. Sport Social’s in-house sales team will continue to work directly with agencies and brands on tailored, sport-specific commercial solutions.
Sport Social represents more than 650 podcast titles, including Undr The Cosh, For the Love of Rugby and The Anfield Wrap, alongside 14 dedicated sport verticals covering football, rugby, cricket, Formula One, fight sports and gaming, with audiences continuing to grow rapidly.
Advertisers will be able to access seasonal packages built around major moments in the sporting calendar, including The Ashes, the Six Nations, the Tour de France and the World Cup.
The opportunities also include influencer-led campaigns, multi-platform activations across audio, video, social and live events, and opportunities for network-level buys.
Sophie Hind, Managing Director of Sport Social said: “Market demand for sport content and access to fans continues to grow particularly around major sporting events like the World Cup this summer.
“For brands looking to reach audiences at scale, it makes perfect sense for us to partner with audioXi’s extensive cross-platform audio marketplace.
“This partnership forms part of our continued growth strategy to deliver maximum value and revenue for our podcasters.”
Charlie Brookes, Director of Digital – Audio UK, Bauer Media, added: “At Bauer’s audioXi we’re thrilled to strengthen our offering in the podcast space by partnering with Sport Social.
“This partnership will help us reach even deeper audience segments by tapping into listeners that are passionate about sports alongside the existing breadth of the other content we offer, enabling Bauer’s audioXi to be a one-stop shop for brands and agencies.
Sport Social confirmed its in-house commercial team will remain the primary contact for sport-led briefs and full 360 campaigns, including opportunities across video, social and product placement.
