Amazon and the New Heights podcast have unveiled Kelce Clubhouse, a new retail and content destination inspired by Jason and Travis Kelce and their hit Wondery show New Heights.
Designed as a central home for New Heights fans, known as the 92%ers, Kelce Clubhouse brings together podcast content, video and exclusive merchandise in one immersive space, blending commerce and fandom around the popular sports and culture brand.
Within the Clubhouse, audiences can watch clips from the podcast, access full new episodes via YouTube and Prime Video, and shop exclusive products created in collaboration with licensed partners.
This includes HOMAGE and Pro Standard, alongside a New Heights Essentials collection designed by Warren James.
From today, fans can also pre-order the Kelce brothers’ new book, NO DUMB QUESTIONS: And All of Our Dumbest Answers, which is based on a popular segment from the podcast and is due to be published in June by William Morrow, an imprint of HarperCollins.
Jason and Travis Kelce said: “We’re excited to open the doors to the Kelce Clubhouse. From day one, New Heights has been about family and football and has rallied a community as passionate about those things as we are, so creating something game-changing for our loyal fans was the natural next step.
“Working with Amazon, we created one place where fans can get all things New Heights: whether that’s access to clips and new episodes, exclusive merch drops, and products we actually love and use. Welcome to the official home for 92%ers!”
Amazon said the project demonstrates how creators can extend their brands beyond audio and video, with Matt Sandler, General Manager of Creator Services, explaining that the Clubhouse allows the Kelce brothers to connect content, commerce and fan experiences in a more integrated way.
Additional features include access through Prime Video’s Shop the Show function, allowing viewers to discover products while watching New Heights, as well as short-form video highlights and links to the podcast’s official social channels.
Amazon added that Kelce Clubhouse also offers brands new sponsorship and partnership opportunities, enabling them to engage directly with the Kelces’ audience in a more natural and integrated environment.
For more information on Kelce Clubhouse, visit KelceClubhouse.com.
