Acast and C-Screens have created a media-first campaign to showcase podcast content alongside the broadcast of the Rugby World Cup.
At Television Centre in London, an outside broadcast from C-Screens of some of the key Rugby World Cup games has seen hundreds of people stopping by to check out the action taking place in France, kicking off with France versus New Zealand as the opening match earlier this month.
Between the matches, rugby podcast content from The High-Performance Podcast – part of the Acast Creator Network – was shown, featuring Jonny Wilkinson, Maro Itoje, Dan Carter and Kevin Sinfield.
Josh Woodhouse, Managing Director of Acast UK & Ireland said: “This is truly a media first and showcases the potential power when podcasts with a visual element like The High-Performance Podcast and outside broadcasting with C-Screens come together.
“Clients can benefit from this relationship and association, and it’s a winning formula to combine out-of-home, digital and podcast advertising. Acast is ahead of the game when it comes to maximising podcast content for everyone’s benefit.
“This is a win for the creators themselves as it brings new audiences to the podcast, and for advertisers as it adds another channel to convey their messaging for consumers.”
Daniel Venes, Sales Controller, C-Screens added: “Contextually, it’s a great fit, combining a rugby podcast with live World Cup games shown on a big screen. It has endless potential to commercially hit a hard-to-reach audience of young adults in a cost-efficient way. We’re excited to see how this media collaboration will grow and adapt.”
The High-Performance content will run throughout the Rugby World Cup.
