The new self-serve platform lets brands of any size and budget buy advertising in the Acast Marketplace.
This means having access to reach the highly engaged audiences across the more than 88,000 podcasts. It allows advertisers to start their podcast advertising journey for as little as $250.
Niklas Lagerberg, Acast Product Manager says: “Podcasts have the most highly engaged audiences of any form of media out there today and there should not be a barrier to entry for brands to connect with these listeners.
“With Acast’s new self-serve platform dedicated purely to podcasts, we’ve created a unique opportunity for small businesses, as well as larger brands curious about podcast advertising, to dip their toes into the waters on a scale that works for their business needs and budgets.”
Acast’s self-serve platform is available to advertisers globally just in time for the holiday shopping season.
Among the smaller businesses increasing marketing spend ahead of the holidays is Toy Corner, an Ireland-based independent toyshop. Owner, Hazel McCarthy says: “As a local, independent business we were looking for an efficient and effective way to tell our target market about our latest products.
“Podcast listening in Ireland is booming – we’re big fans ourselves – so to find that Acast has created an easy-to-use platform for realistic marketing budgets like ours is brilliant.”
The self-serve platform is also a smart route for podcasters to become advertisers and promote their own shows and products to their relevant audiences within the podcast environment.
