Acast has launched a new learning platform, Acast Ads Academy, offering two free courses to help marketers gain skills and confidence in podcast advertising.
The Academy provides a certification to those who pass the final exam, giving advertisers an industry-recognised qualification. It has been created using more than a decade of Acast’s experience and campaign data, and is expected to train thousands worldwide this year.
The courses are structured into short, self-paced modules that aim to deliver practical insights which can be applied straight away.
Podcast Advertising 101 introduces newcomers to how the medium works, including campaign planning, measurement and creative execution. Podcast Advertising 201 is aimed at experienced advertisers, covering advanced targeting, programmatic buying and omnichannel optimisation.
Joe Copeman, Global SVP Advertising at Acast, said: “Podcast advertising is a powerful and trusted medium, yet many marketers still see it as unfamiliar or complex.
”As the industry leader, we built Acast Ads Academy to set the standard – sharing our expertise so any user can learn from the best, gain confidence, and put podcast advertising into practice effectively, no matter their experience level.”
Beyond education, the Academy is positioned as a strategic resource for the industry, aiming to simplify podcast advertising, save time by delivering expert insights, and fuel growth through advanced skills that help advertisers create innovative campaigns.
Acast Ads Academy is now available globally. Enrolment is free, and users can start building their expertise immediately.
