Acast is bringing a significantly expanded audio and video proposition to market through a new partnership with Little Dot Studios.
It will give creators access to enhanced YouTube support, infrastructure, and scaled advertising opportunities.
More than twenty of the UK’s most successful podcasts are joining the launch phase, including popular shows hosted by Fearne Cotton, Jake Humphrey, Peter Crouch, Ed Balls, Giovanna Fletcher and many others.
Together, these programmes reach over forty-five million monthly plays across audio feeds and YouTube channels. They cover genres from comedy and sport to news, wellness and relationships, allowing advertisers to reach large and engaged audiences in one unified premium environment.
Acast says the move is designed directly around podcaster needs. It will give creators the opportunity to increase revenue through premium video sponsorships, improved YouTube monetisation and dynamic, targeted video advertising.
In addition, tthe company has entered into an inventory partnership with Little Dot Studios, scaling the programme across the studios’ 11 billion monthly views on YouTube with channels from the likes of Team GB, Barclays Women’s Super League, England & Wales Cricket Board, Gordon Ramsay, The Jonathan Ross Show and more.
This creates one of the UK’s most extensive combined video offerings, giving advertisers premium, brand-safe environments and measurable reach at scale.
Josh Woodhouse, Managing Director UK and Ireland at Acast, said: “We’ve built the UK’s most technologically advanced and valuable marketplace for podcast advertising.
“Now, by unifying our premium audio inventory with immense video scale, Acast has created the definitive, single-point solution for brands and creators seeking measurable impact.
“We reach eight out of ten podcast fans weekly in the UK, and we are now the largest, fully integrated premium podcast offering in the market.”
The partnership also allows Acast to extend campaigns across audio, video, social and live events. Advertisers can pair trusted podcast sponsorships with YouTube’s wide reach, supported by integrated analytics that give creators a single view of performance across platforms.
Fearne Cotton, host of Happy Place, said: “This is exactly the support independent creators need to grow sustainably. Partnering with Acast has always allowed me to push boundaries, and this enhanced YouTube program means we can be leaders in video as well as audio.”
The beta programme launches in January, with a wider rollout planned for later in 2026, also expanding to other Acast markets.
Brands interested in advertising opportunities can get in touch at sales.uk@acast.com.
