Acast has announced that from 1 September, it will no longer accept new campaigns using Spotify’s Ad Analytics.
The company says it remains focused on fostering an open and transparent environment, working together with partners who share the same vision for the podcast industry’s future.
It has also announced Podscribe as its preferred attribution partner in all markets to provide Acast advertisers with unparalleled attribution services at no additional cost. It will allow them to measure and optimise their podcast advertising campaigns effectively and impartially across the open podcasting ecosystem.
Podscribe has built a reputation for customer satisfaction among some of the biggest brands spending on podcasting today including BetterHelp, Athletic Greens and Manscaped.
Certified by the IAB, its advanced technology and expertise in podcast analytics will provide Acast advertisers with valuable insights into the performance of their campaigns.
Podscribe will also allow Acast’s advertisers to measure the effect of podcast show promotion, by tracking subsequential listener behaviour.
Speaking about the collaboration, Pete Birsinger, CEO and Founder at Podscribe said: “Working with the biggest marketplace in the open podcasting ecosystem is a natural fit for us.
“Our team’s dedication to providing top-notch services that help advertisers make data-driven decisions and maximize their podcast ad investments matches Acast’s scale and dominance perfectly.”
Ross Adams, CEO at Acast added: “Podscribe’s track record in delivering accurate and insightful attribution solutions – which are certified at the highest level – is exceptional.
“We also know their approach to customer satisfaction is unmatched in this space. This collaboration reinforces Acast’s commitment to offering advertisers the very best impartial tools to succeed in the podcasting space.
“We’re also really looking forward to seeing how the relationship will evolve. Podscribe’s innovative work in areas like YouTube modeling, ChatGPT-powered brand safety and airchecks signal progressive moves for us, our advertisers and the industry.”
Acast has also decided to establish a roster of ‘certified’ attribution partners in each of the three regions Americas, EMEA, and APAC. This will offer choice and flexibility to buyers, so they can select the attribution partner that best aligns with their unique needs.
Following this latest announcement, a spokesperson from Spotify contacted PodcastingToday to say: “The ongoing results of Spotify’s commitment to growing audiences and monetization for creators speak for themselves with tens of millions of new podcast listeners and industry-wide podcast ad revenue growth of over 250% since 2019.
“By working closely with partners across the industry and innovating to meet their needs, we’ve become the number one platform in many markets worldwide.
“Acast’s decision to limit campaign insights, reach and performance will negatively impact advertisers, publishers, and creators, hurting the openness of the ecosystem and creating a downstream impact on their bottom line. We remain committed to investing in the industry’s long-term success.”
