Adelicious had has doubled its average campaign spend and the number of brands advertising since 2023, delivering its one-billionth ad impression this year.
The independent podcast hosting and monetisation network says its shows now attract a monthly listenership four times higher than the average on major global platforms.
These figures have been driven by additions to the invite-only network this year including the full roster of podcasts from DMG, with shows such as the true crime series The Trial, Soccer A-Z, which reunites former Soccer AM hosts Tim Lovejoy and Helen Chamberlain and Bryony Gordon’s Life of Bryony.
A range of shows from Avalon also joined, including Russell Howard’s Five Wonderful Things and Frank Skinner’s Off the Radio following his departure from Absolute Radio, as well as his Poetry Podcast. Meanwhile, popular breakthrough acts including Shabaz Ali’s You’re Rich, I’m Poor also joined the network this year.
This year, Adelicious had exceptional revenue growth and more than doubled its brand portfolio. High-profile clients, including Amex, Airbnb, Bupa, EE, Fever Tree, Marks & Spencer, Virgin Atlantic, Peloton, Slack, TNT, and many more, now rely on the Adelicious network to amplify their brand voices.
This summer, Adelicious also coordinated a six-month partnership with Colgate and The Diary of A CEO, alongside the brand’s media agency, Wavemaker UK, a collaboration that is notable for being the brand’s first ever podcasting campaign.
As far as staffing is concerned, Andrew Goldsmith was promoted to CEO from his role as Managing Director, Gemma O’Brien was promoted to Head of Sales and Lora Elliott to Head of Campaigns.
Andrew Goldsmith said: “2024 has been another landmark year for Adelicious. Delivering over one billion impressions and achieving a monthly listenership four times higher than the average on major global platforms are achievements we’re incredibly proud of.
“Our mission has always been to create success for our podcasters while delivering exceptional value to advertisers. This year’s achievements reflect that commitment, and we’re excited to build on this momentum as we look ahead to an even bigger 2025.”
