Immediate, the UK’s leading UK publisher podcast producer, has partnered with Adelicious.
Immediate’s portfolio includes the HistoryExtra Podcast, the UK’s biggest history podcast which recently celebrated 270+ million all-time downloads, The Radio Times Podcast, BBC Gardeners’ World Magazine Podcast, and The Good Food Podcast.
In 2024, the company produced 600 podcast episodes across 16 ongoing series, achieving 3.5 million downloads per month.
Adelicious aims to build on this podcast portfolio by identifying new commercial opportunities for the brands and collaborating on audience growth strategies. Immediate’s podcast portfolio is also available in the Spotify Audience Network.
Andrew Goldsmith, CEO of Adelicious, said: “Immediate’s podcast portfolio is an extraordinary addition to our network, bringing millions of listens and an incredible diversity of shows.
“From history to entertainment and expert-led lifestyle content, this partnership ensures there’s truly something for everyone.
“We will now be working together to continue to support existing shows, alongside creating even more opportunities for listeners and advertisers alike.”
Cath Waller, Immediate’s Managing Director of Advertising, added: “We’re delighted to be partnering with Adelicious. Their commercial expertise in podcasting and experience within our sectors, alongside a clear understanding of the value of our premium editorial brands, make them an excellent fit.
“We’re confident that this partnership will help us achieve our podcasting ambitions, connecting our trusted content with many more listeners and brands, whilst continuing to bring joy to our audiences.”
