Adform and Spotify have enhanced integration to support streamlined audio buying.
The companies have unveiled the next stage of their partnership, introducing a direct integration that enables advertisers to plan and activate Spotify campaigns more efficiently within Adform’s platform.
With the digital audio market expected to reach forty-three billion dollars this year, the companies say the development will help brands strengthen their omnichannel strategies while making better use of audio’s rapidly growing opportunities.
As European technology leaders, the two organisations have long combined Adform’s local market expertise with Spotify’s global audience insight to deliver transparent and tailored outcomes for agencies and brands.
This latest update provides advertisers with greater control, allowing them to manage campaigns directly in Adform’s streamlined environment and access Spotify’s audio, video and display formats across its music inventory.
Advertisers using the Campaign Planner within Adform FLOW can now activate audio campaigns more quickly and at lower cost through direct access to the Spotify Ad Exchange.
Brian Berner, Global Co-Head of Advertising at Spotify, said: “We’re focused on making it easier for advertisers to buy, create and measure success on Spotify. That’s just what our expanded partnership makes possible.
“Together, we’re giving advertisers more flexibility and control to connect with the millions of Spotify fans who tune in every day.”
Vicky Foster, VP Global Commercial Partnerships at Adform, added: “Digital audio is rapidly reshaping how brands connect with people, and Adform and Spotify are leading that transformation.
“The channel is growing at lightning pace as advertisers embrace its unique ability to reach listeners on the move and in everyday moments of attention.
“By combining Spotify’s high-quality digital audio and multiformat environments with Adform’s transparent and powerful DSP, we’re empowering advertisers to reach listeners with greater precision, creativity and measurable omnichannel results.”
