Audioboom has appointed Craig Eastwood as Vice President, International, as the podcast company sets its sights on global growth.
Eastwood was previously Commercial Operations Director at Adelicious, the British podcast network Audioboom acquired earlier this year. That deal created the UK’s largest homegrown podcast network, reaching more than 40 million unique listeners and generating 135 million monthly downloads and video views.
In his new position, Eastwood will lead Audioboom’s international strategy over the next five years. His remit includes developing commercial partnerships in key markets, building operational strategies in new territories, and identifying opportunities for mergers and acquisitions outside the US and UK.
These plans are designed to strengthen Audioboom’s role as a partner for creators and advertisers worldwide.
Stuart Last, CEO of Audioboom, said: “The integration of Adelicious into the Audioboom Group brought together two businesses with a shared commitment to creator success.
“Craig’s leadership has been central to that journey, and he is the right person to help drive the group’s next phase of global growth. His deep understanding of both the operational and commercial sides of podcasting makes him the ideal person to take on this expanded role.”
Eastwood added: “The podcast industry continues to evolve rapidly, and alongside advances in technology, international markets present huge opportunities for both creators and advertisers.
“Drawing on the experience of helping Adelicious achieve rapid growth, I’m excited to apply those learnings on a larger global scale.
“As we expand into new territories, my focus will be on making sure Audioboom remains the best platform for creators to build sustainable businesses and for advertisers to connect with audiences in the most impactful way.”
