Audion and RedCircle have partnered to increase commercial opportunities for podcasters and advertisers across Europe and the United States.
The collaboration between the audio specialist and podcast advertising platform creates a direct link between their curated podcast marketplace, giving RedCircle’s creators and brand partners simple, immediate access to European programmatic podcast demand.
The plug-and-play integration provides European advertisers with new premium podcast inventory while also supporting local creators through expanded monetisation routes across multiple markets.
By combining their platforms, Audion and RedCircle can now offer multi-country podcast advertising campaigns, enabling major brands to scale across audio markets on both sides of the Atlantic.
The move reflects the continued globalisation of podcast listening and the rising demand for streamlined cross-market advertising solutions.
“RedCircle offers premium podcasting inventory across thousands of shows,” said Arthur Larrey, co-founder at Audion. “This new partnership reflects the growing trend for global podcast networks to seek simplified, scalable access to monetisation beyond their core markets, while reinforcing Audion’s position as a leading podcast marketplace connecting premium international supply with strategic demand.”
Jeremy Lermitte, co-founder and chief operating officer at RedCircle, said: “RedCircle looks for trusted advertising partners to support revenue growth for our creators and podcasters; we selected Audion for its ability to connect supply to premium European demand without any technical constraints, which gives us seamless access to advertiser demand in Europe. This move supports our mission to help brands scale their host-read and programmatic advertising strategies.”
