Audion has introduced an artificial intelligence platform designed to automate and optimise audio advertising across multiple platforms and formats.
The global digital audio specialist says Audion AI is built to address long standing challenges in audio advertising, including fragmented distribution, a growing range of ad formats, manual content selection and limited post-campaign performance insights that restrict optimisation opportunities.
The tool translates campaign objectives such as reach, brand uplift and drive-to-store metrics into structured media strategies from a single prompt.
These multi-audio plans cover traditional digital audio and audio-in-video, reflecting increased consumption of video content as an audio experience.
Audion AI analyses listening environments across Spotify, Deezer, Apple Podcasts, YouTube and Amazon Music to identify relevant and high performing content.
It then allocates media investment across those environments and continuously optimises campaigns throughout their lifecycle to improve performance from brand consideration through to online conversion.
According to the company, the system aggregates signals from podcasts, streaming, digital radio and video podcasts, alongside Audion’s own campaign insights, brand lift studies and historical performance data, into a single intelligence layer.
Audion says it analyses the equivalent of almost 100 years of audio and video content every month to understand contextual and performance signals, enabling it to predict content performance based on previous campaign results.
Arthur Larrey, co-founder and chief executive of Audion, said: “Audio is one of the oldest mediums; one of its strengths is its ability to continually evolve and AI is enabling it to reinvent itself in line with what brands need to fully engage with their target audiences.
“At Audion, we have a proven track record of enhancing our offering by deploying AI – long before it became the ‘must have’ that it is today. Our new tool is dedicated to maximising brand performance – from brand metrics through to final conversion.”
Alongside the launch of Audion AI, the company has unveiled a new brand identity, which it says reflects its position at the intersection of digital audio, technology and marketing performance.
