AudioUK has named Chris Baughen as its next Chief Executive Officer, taking up the role from 30 March.
The appointment comes as UK podcasting and audio expand across radio, video podcasts, audiobooks and immersive formats, with growing attention from advertisers, commissioners and policymakers.
Baughen brings more than 20 years’ experience in radio, streaming, digital audio and podcasting, having held senior roles at Wondery, Spotify, Global and Deezer, where he led teams and delivered commercial growth both in the UK and internationally.
His background gives him insight into the opportunities and challenges facing independent producers and the wider audio industry.
At AudioUK, he will focus on strengthening advocacy and policy representation, expanding member support and training, building strategic partnerships, and ensuring the sector has a clear voice in national and international conversations.
Bernard Achampong, Chair of AudioUK, said: “Chris’s extensive experience in commercial podcasting, combined with his focus on intellectual property within our ecosystem, will help AudioUK lead the next phase of growth in podcasting and audio for the global marketplace.”
Chris Baughen added: “The UK podcasting and audio sector is creatively vibrant and commercially ambitious. As platforms evolve and competition intensifies, it’s essential that our industry is organised, influential and future focused.
“AudioUK will continue the great work of advocating for smart policy, supporting sustainable business models and building strategic partnerships that help our members thrive and I’m excited to help lead that next phase.”
