Bauer Media has added a fast-growing beauty and lifestyle podcast to its audio lineup.
The company has announced the acquisition of Nip Tuck, strengthening its expanding podcast portfolio and reinforcing its focus on creator-led, personality-driven audio with loyal audiences.
Hosted by best friends Ashley Stobart and Lauren Harris, Nip Tuck has built a reputation for honest and open conversations about modern life, from friendships and everyday experiences to beauty trends, treatments and product recommendations.
The podcast launched in 2021 and has steadily grown into a trusted voice in the lifestyle space, known for its honesty and relaxed chemistry between the hosts.
Nip Tuck now reaches more than 50,000 listeners each week, giving it a strong and engaged following and positioning it as an influential platform within the beauty and wellness podcast market.
Its success has been driven by its open tone and the sense of familiarity listeners feel with the hosts, who present themselves as friends first rather than experts talking down to an audience.
As part of the deal, Bauer Media will take on commercial representation for the podcast, covering both new episodes and its full back catalogue.
Nip Tuck releases new episodes every Wednesday. Distribution will continue across all major podcast platforms worldwide, including Bauer’s own audio app, Rayo, where the show is already available.
Ashley Stobart and Lauren Harris said the partnership marks a significant milestone for the podcast.
“When we started Nip Tuck, it was just two best friends having honest conversations we felt were missing,” they said, adding that working with Bauer felt like a natural next step while allowing them to remain true to their identity and audience.
Lucie Cave, Chief Creative Officer for Podcasts at Bauer Media, described Nip Tuck as a standout addition to the portfolio, praising its authentic voice and strong listener connection. She said the hosts had built something special that combines honesty, humour and authority in a way that resonates deeply with its audience.
The acquisition reflects Bauer Media’s wider strategy of investing in creator-driven podcasts with clearly defined communities, while offering advertisers premium opportunities to reach listeners through trusted and established voices.
In recent years, Bauer has continued to grow its podcast offering alongside its radio brands, focusing on shows that translate strong personalities into audio-first success.
