To mark an important step in the transformation journey of its business, Bauer Media Group has launched a new corporate brand design.
Developed by the branding agency MUTABOR, the aim is to create a fresh new look while retaining key elements of the existing brand, reflecting the long history of the company.
In recent years, Bauer has gone from being a German publishing house into a diverse portfolio of businesses, growing into an international media company.
As well as its leading positions in publishing and audio across Europe, it also invests in other business areas such as newspapers and online comparison platforms.
The new corporate brand reflects how the business has evolved while continuing to do so with a focus on digitisation. Other elements of the transformation so far have included redefining the company’s purpose, mission, and values.
Yvonne Bauer CEO says: “We’re extremely proud to reveal our new branding which highlights our transformation journey so far, encouraging us to continue our efforts while celebrating our heritage of almost 150 years.
“We are driven to unleash the full potential of our business, our brands and our people. The new corporate brand will raise our corporate profile and improve our brand credibility with a shared sense of purpose and values.”
CCO and co-founder Heinrich Paravicini, MUTABOR says: “It has been a pleasure to be part of Bauer Media Group’s transformation process.
“Together we have created a future oriented design system that can be experienced at every touchpoint of the brand and reflects the next generation of Bauer Media; a creative powerhouse that celebrates diversity, inspires others and enriches everyday life on a whole new level.”
