The Business Men is a new podcast hosted by Ben Shephard and Joel Dommett as they take on a real-life business venture together.
Each episode follows the pair as they try to launch a new men’s cosmetics brand. They navigate the ups and downs of starting a new company, from brainstorming and product development to expert consultations and launch day stress.
Describing themselves as “humble guinea pigs,” Ben and Joel capture every meeting, misstep and milestone on camera, with help from friends, family and advisors, including comedian Nish Kumar.
The podcast’s regular agenda includes business small talk for gossip, down to business for deadlines, and expert advice for the reality checks they didn’t ask for. There’s also a focus group section and, of course, AOB – any other business.
Along the way, the two discuss topics such as men’s mental health, body confidence and stepping outside their comfort zones.
Ben brings his entrepreneurial spirit and wellness focus to the project, while Joel adds his trademark humour and creative flair. Together, they’re aiming to create the new face of male skincare, and they’re doing it all in public view.
Listeners can also access a free Patreon offer for behind-the-scenes moments, polls and interactive decision-making.
The series launches on 14 October, with new episodes every week on YouTube and all major podcast platforms.
