Cafédirect has said it will plant a tree for every episode of its Building Better Business podcast downloaded during Fairtrade fortnight.
The popular podcast, produced by Distorted, will be recording a special live episode at this year’s Fairtrade Fortnight (21 February to 6 March) for the Choose the World you Want Festival.
Ed Gillespie, environmental entrepreneur, writer, speaker, futurist and Sir Tim Smit, co-founder of the Eden Project, will join Cafédirect’s CEO John Steel to discuss the climate injustice faced by small-scale farmers in developing nations and how Fairtrade supports their resilience to the extreme challenges it brings.
Ed Gillespie says: “The climate crisis threatens the lives and livelihoods of millions of farmers that grow our food in low-income countries. As a guest on the Building Better Business podcast my goal is to bring awareness to this injustice and how Fairtrade can help.”
Sir Tim Smit added: “Farmers in developing nations should be protected from unfair trade so that they can adapt to and mitigate climate change. I look forward to coming together during Fairtrade Fortnight for the Building Better Business podcast.”
John Steel, CEO Cafédirect commented: “In support of the small-scale farmers whose existence is threatened by the effects of climate change, we will donate the cost of planting a tree in Peru for every episode download of our Building Better Business podcast series during Fairtrade Fortnight until 31 March. Peruvian coffee farmers have been amongst the worst affected by climate change and reforestation is a powerful way to restore their environment and benefit these communities.”
To help drive this awareness Cafédirect will plant a tree for every episode download of the Building Better Business podcast series during Fairtrade Fortnight until the end of March (21 February to 31 March).
