Channel 4 is to become the first UK broadcaster to bring video programming to Spotify, with content becoming available to audiences from later this week.
Programming from Channel 4.0, its digital-first platform, will be made available to all Spotify users on mobile and desktop apps.
Aimed 13–24-year-olds with content from creators rooted in youth culture, Channel 4.0 has seen exceptional growth since its launch in 2022, with viewing across all platforms up 99% last year.
The content coming soon to Spotify will include Minor Issues (Wall of Entertainment), Hear Me Out (After Party Studios) and Secret Sauce (Acme Films & Wall of Entertainment).
Alex Mahon, Channel 4 CEO, said: “Gen Z are watching video across lots of digital platforms as well as on Channel 4 heartland ones and Spotify is very much one of the new, so that’s where we’re going.
“This new first of its kind approach puts Channel 4 content in another place where people already are.
“It is another first from Channel 4 and is on course with our Fast Forward strategy to grow new audiences and fresh revenue. We’ve always led the pack on digital – and we’re doing it again.”
Roman Wasenmüller, VP of Spotify’s Podcast Business, added: “We see Spotify as a powerful tool for broadcasters like Channel 4 to connect with new and loyal audiences.
“Video consumption is growing rapidly on Spotify, and our platform provides the perfect space for Channel 4 to extend its reach, build even stronger relationships with their audience, and drive incremental revenues.”
