Crowd Network has announced its most successful summer yet, with audience figures across its sports shows reaching 280 million social views between June and September 2025.
The network, which specialises in athlete-owned podcasts, has expanded into football, cricket, rugby and cycling. Its roster now includes high-profile names from across sport and partnerships with major brands.
In June, Jos Buttler and Stuart Broad launched For The Love of Cricket, which became an instant success with over one million listens and 67 million social views during the India Test series.
Ahead of the Women’s Euros, Jill Scott and Karen Carney fronted Long Story Short, delivering 13.4 million social views and 160,000 streams, with episodes recorded on location in Switzerland.
Crowd also produced the Official Rugby World Cup 2025 Podcast, presented by Asahi Super Dry and hosted by Betty Glover and Anne Onwusiri.
Its For The Love of Rugby show expanded to cover the women’s tournament, adding Shaunagh Brown and Ruby Tui to the line-up. In cycling, the launch of Watts Occurring Femmes marked Crowd’s first dedicated women’s cycling podcast.
Commercially, the network appointed Darragh Kelly as Director of Strategic and Commercial Partnerships in July. Crowd is now working with brands such as Skoda, Sage, Mitsubishi and BrewDog to deliver authentic campaigns with strong audience engagement.
CEO Mike Carr said: “The summer was a record-breaking season for us. We expanded into new sports, welcomed some of the biggest names to our roster, and surpassed our expectations for audience numbers.
“It’s been brilliant to watch how our athlete-owned model has built thriving fan communities and given athletes a platform beyond their professional sporting careers.”
Louise Gwilliam, Talent Director at Crowd, added: “Women’s sports has been at the heart of our success in recent months, especially with victories for the Lionesses and the Red Roses boosting demand for authentic content.
“Not only do our shows create fan communities and widen the careers of our talent, but they are also a platform for brands to show genuine support.
“We’re proud to be driving change through podcasting and playing a part in women’s sports achieving the commercial support and recognition it deserves.”
