Podcast publisher Audioboom is extending its with partnership Formula 1® to co-produce the popular F1: Beyond The Grid podcast until 2023.
It will also expand their work to include production of F1 Nation.
Beyond The Grid has been downloaded more than 24 million times since its launch in July 2018 and has consistently done well in the Apple Podcast charts.
Formula 1® journalist and insider Tom Clarkson conducts insightful interviews with the biggest names in the sport and fans around the world enjoy the blend of storytelling and unique access.
Audioboom will also provide exclusive advertising sales, technology and distribution in addition to co-producing the podcast.
Audioboom CEO, Stuart Last says: “We are delighted to expand our work with an iconic global brand like Formula 1®.
“The F1: Beyond the Grid series has proven incredibly successful with such a passionate fanbase, elevated by Audioboom’s production and distribution expertise.”
Jonathan Reynolds, Editor In Chief Digital platforms, Formula 1® added: “Audioboom have proved the perfect partner for our ambitions since we moved into podcasting in 2018.
“Our intention then remains the same as it is today: To use this exciting medium to deliver compelling storytelling and conversations to F1 fans around the world, and as such we’re thrilled to continue and expand our relationship to ensure we reach many more listeners in the coming years.”
