Global has announced a new partnership with Audio Always, giving listeners exclusive early access to the hit comedy podcast Help I Sexted My Boss on Global Player.
Hosted by Capital Breakfast’s Jordan North and etiquette expert William Hanson, the award-winning show will be available on Global Player 24 hours before it’s released elsewhere.
The podcast has now surpassed 100 million listens and recently announced an arena tour for 2026, marking another major milestone in its success.
This new collaboration brings together Jordan North’s Capital Breakfast audience and the podcast’s loyal fanbase, supported by a nationwide cross-media campaign.
The rollout includes radio, podcasts, Global Player, social media, and digital outdoor, demonstrating Global’s ability to connect audiences and advertisers across platforms.
Stuart Morgan, Founder and Managing Director at Audio Always, said: “We are really excited to be uniting Sexted with Global’s network, and offering listeners the chance to hear the podcast first.
“We love that this partnership brings together radio, podcasts, Global Player and wider cross-media channels to promote brilliant audio on a brilliant platform.”
Vicky Etchells, Director of Podcasts at Global, added: “This collaboration is a brilliant example of how we can bring together Global’s platforms to drive growth for podcasts.
“Partnering with Audio Always on such a hugely popular show not only strengthens Global Player’s offering but creates exciting opportunities for advertisers to connect with audiences in multiple ways.”
