Mission‑driven organisations are increasingly using podcasts to build trust, educate audiences and communicate complex topics, according Voxtopica CEO Richard Fawal.
He writes about it in his article, How Mission‑Driven Organizations Use Podcasts to Build Trust and Teach Complex Issues, on Voxtopica.
Fawal notes that traditional channels like social media and email often struggle to deliver the sustained attention needed for nuanced public policy or advocacy work.
Podcasts, by contrast he says, allow organisations to slow listeners down, foster trust through the human voice, and explore complex subjects in depth.
The article highlights that podcasts are particularly effective in low‑trust environments, as listeners choose to engage and return regularly.
Case studies include the Hot Dish podcast, which grew its rural audience by 900%, and the National Academies’ podcast adapting a major research report into an evergreen resource.
Another example shows how the National Organisation for Women used audio storytelling to reach younger, more diverse audiences.
Fawal emphasises that podcasts should be treated as core communications infrastructure with clear goals, audience insight and disciplined formats.
Read the full article by Richard Fawal, How Mission‑Driven Organizations Use Podcasts to Build Trust and Teach Complex Issues, on voxtopica.com.
