iHeartRadio is to use a new method of producing podcasts that places listeners into the middle of an audio soundscape, immersing them in the story like never before.
Binaural, or 3D audio, creates a sense of movement, location and triggers other senses which apparently enhances listening experiences. It gives a new way to hear high quality, surround sound, immersive content, and reproduces real-life experiences, much like virtual reality has done for video.
Podcasting listening is expected to grow by 30 million each year until 2023 and with this in mind, iHeartMedia is developing its podcast network to provide a better at-home listening experience for more fulfilling entertainment.
Conal Byrne, President of the iHeartPodcast Network says: “Podcasting has undoubtedly stepped in as one of this year’s most relied upon forms of entertainment.
“We’ve seen a huge spike in listenership and iHeart wants to ensure we’re meeting this growing audience in new, innovative ways. This is virtual reality for the ears, and by expanding our 3D audio offerings, our goal is to place fans at the center of the stories they love – in an even more immersive, innovative format.”
Matthew Frederick, Lead Executive Producer and Podcast Host at iHeartMedia added: “Since I started working with iHeartMedia, it’s clear that this team is consistently at the forefront of innovation.
“I’ve been in the podcasting space since its beginning when we introduced HowStuffWorks back in the early 2000s. iHeartMedia’s foray into 3D audio podcasting marks the latest shift toward a more immersive listening experience that pushes the boundaries for what’s possible as we approach a new era for podcasting.”
You can sample the iHeart 3D Audio here, but make sure you listen through headphones.
