Crowd Network has renewed its partnership with premium SUV brand JAECOO for the 2025/26 rugby season, expanding the collaboration on the hit podcast For The Love Of Rugby.
The season-long agreement will see an FTLOR-branded JAECOO 7 travel to matches across Europe, marking a larger and more integrated partnership than last year’s.
The expanded deal will follow both the Investec Champions Cup and EPCR Challenge Cup through to the finals weekend in Bilbao next May.
Hosted by England rugby legends Ben Youngs and Dan Cole, For The Love Of Rugby delivers exclusive insights, match analysis, and guest interviews every Monday morning after European fixtures.
The partnership will also include live fan events, behind-the-scenes content, and major interviews starting with Northampton Saints, England and Lions player Henry Pollock today, 20 October.
After its 2024 debut, For The Love Of Rugby has become one of Crowd Network’s biggest shows, winning Gold for “Best Rugby Podcast” at the 2025 Sports Podcast Awards and earning nominations at the British Podcast Awards and the Broadcast Sport Awards.
Matthew Upton, brand manager at JAECOO, said: “JAECOO and For The Love Of Rugby share a lot in common; both are new and determined to shake things up. This will be a partnership like no other.”
Crowd Network’s Content Director Steve Jones added: “Expanding the partnership this year allows JAECOO to build an even stronger connection with European rugby fans. It’s a brilliant example of brands and creators coming together to engage audiences in new ways.”
For The Love Of Rugby is available on all major podcast platforms.
