Mail Metro Media has teamed up with Nationwide Building Society to launch Spent!, a new podcast hosted by broadcaster Matt Edmondson looking at at people’s relationship with money.
The series sits at the centre of an ambitious omnichannel partnership exploring how Brits spend, save, and connect through money.
In each episode, Edmondson invites celebrity guests to share stories behind their spending habits, from their most recent splurge to their biggest regret, uncovering what our receipts say about who we really are.
Spent! sets out to shift the conversation around money, moving beyond finance to explore personality, values, and human connection.
The series forms part of Mail Metro Media’s Seriously Popular portfolio, in association with Nationwide. The collaboration also extends to social media, with Nationwide sponsoring the This is Money TikTok channel.
Eight new content formats will travel across the UK to explore everyday spending in a fun and relatable way, targeting financially active 18–34-year-olds.
“This original, collaborative partnership with Nationwide is a brilliant example of what happens when brands and publishers get together early to develop creative ideas,” said Dom Williams, Chief Revenue Officer at Mail Metro Media. “It’s authentic, entertaining, and puts our audience at the heart of the story.”
Richard Warren, Director of Brand Marketing at Nationwide, added: “Talking about money has never been more revealing. We’re delighted to be backing This is Money’s TikTok channel and a new podcast that sparks fresh conversations amongst our audiences.”
Produced with WPP Media’s Wavemaker, Spent! launches today, 4 November and is available weekly on all major podcast platforms.
