According to Tree Goat Media, the days of searching through podcasts to get to the interesting part are behind us.
The company has launched Marbyl, which analyses podcast content around topics and areas of interest.
Sherry Mills, co-founder and chief visionary officer at Treegoat says: “Podcasting has picked up a lot of steam over the last decade, but the tools provided through today’s popular listening platforms have failed to evolve, leaving most podcasters struggling to be found.
“We created Marbyl to help level the playing field for podcasts and make it possible for everybody to thrive by building an intelligent search technology that surfaces quality content regardless of a show’s current popularity or reach.
“This, in turn, helps listeners discover podcast content that truly fits their interests based on keywords, topics and context.
“Beyond being discoverable in our network-agnostic search and discovery engine, podcasters on Marbyl are given their post-production time back through invaluable AI-powered tools that bolster content strategy, improve quality of content, and streamline marketing to listeners.”
Podcasters who sign up with Marbyl have the option to have their entire podcast library transcribed and ‘marbylized’. Podcasts, and segments of podcasts, can be quickly found by keywords used within each episode.
Marbyl AI automatically creates Marbyls (key moments in a podcast that you can listen to, read, and share) from the five most interesting segments inside every episode published by a subscriber. It then makes those Marbyls discoverable, searchable, and shareable without any effort required of the podcaster.
Podcasters can also manually create Marbyls in their podcast episodes. These are presented to listeners as they search for topics in the Marbyl app so they don’t need to find, listen to or scrub through full episodes to find the content they are searching for.
Listeners can also create their own Marbyls and share those Marbyls with friends on social media platforms, email, and text.
Michael Kakoyiannis, co-founder and CEO at Treegoat says: “Our vision for Marbyl was to create an ecosystem that could truly help podcasters transform their art into sustaining businesses.
“Accomplishing this required developing new technology that could realise a democratisation of the system and bring audience growth and incremental revenue opportunities to shows on the ‘long tail’ in equal measure to today’s top shows.”
Beyond being a powerful search and discovery tool for podcasts, Marbyl also provides valuable data about the performance of content and tools to market new and existing episodes.
Treegoat is enrolling podcast launch partners who can immediately benefit from Marbyl and take advantage of its tools at no charge for six months, with hands-on support.
Find out more on the Marbyl website. You can also try the Marbyl app, which is still in beta, by downloading it from the Apple App Store and the Google Play Store.
