Launching during National Inclusion Week, the Simple Content podcast aims to be the UK’s first fully accessible business marketing podcast.
The aim is to open up the podcast world to all, with an accessible media player that allows anyone to enjoy episodes without having to see or touch the podcast player itself.
This means the podcast can be enjoyed by a wide range of people, including those with visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities.
With a focus on usability and participation, the Simple Content podcast website has been coded with an accessible player which allows episodes to be enjoyed via different methods including through speech commands.
Going beyond simple written notes, the podcast also supports keyboard-only navigation, screen readers, and large format transcriptions.
The Simple Content podcast provides marketing advice to business owners, through interviews with industry experts who share tips and techniques to support entrepreneurs.
Copywriter and host Ann Martin said: “I realised that most podcasts do not accommodate listeners who have additional support needs. I have neurodiverse members of my family and care deeply about inclusion, especially when it comes to podcasts, which should be accessible to anyone who wants to enjoy them.
“By adding interactive elements to my podcast website whilst keeping the functionality simple, the aim is that devices like screen readers will be able to control the speed of episodes and search for key terms within transcriptions.
“Going forward my plan is to continue to develop the podcast to make it as accessible as possible for anyone who wants to learn about marketing and content creation.”
The first episode features New York Times Bestselling Author, marketing expert and host of the Goal Digger podcast, Jenna Kutcher.
Weekly episodes will be available to download every Monday, from 25 September on all podcasting platforms including Apple Podcasts and Spotify, and through an accessible media player, which allows content to be enjoyed in multiple different ways.
