Wondery and Amazon Music have entered a podcast distribution and ad-sales representation deal with Crowd Network’s The Sam & Billie Show podcast.
The agreement also sees episodes of the show available ad-free on Amazon Music.
The Sam & Billie Show is hosted by sisters, best friends, entrepreneurs, and mothers Sam and Billie Faiers. They rose to national fame on the TV series The Only Way is Essex and went on to star in their own highly successful series, The Mummy Diaries, and its spin-off, The Family Diaries.
The podcast follows Sam and Billie as they take listeners behind the scenes of their hectic lives – interspersed with all of their day-to-day gossip – from the school run, parties and date night to holidays, events and fashion.
Since launching over two years ago, the podcast has run for three series and built up an extensive fanbase of loyal fans listening avidly every week.
James Cator, Head of Commercial, Europe at Wondery, commented: “Sam and Billie have established a winning formula, with their loyal fanbase enjoying an entertaining weekly deep dive into the hectic lives of Essex’s most famous sisters and we’re delighted to partner with them on their hugely popular podcast.
“This latest distribution deal further extends the breadth and depth of our podcast slate, increasing audience reach and providing new opportunities for UK ad customers.”
Sam and Billie Faiers commented: “We love nothing more than sharing our daily dramas from parenting to parties, sprinkled with all the juicy gossip and funny stories from the people we meet.
“We’re thrilled to partner with Wondery and Amazon Music and look forward to engaging with new listeners on our podcast.”
The Sam & Billie Show is available ad-free on Amazon Music from today, 21 November.
